Ascalon was invited by Esquire Magazine and Marc Thorpe of 3E Studios to design the Esquire Signature Bar for the 2009 Esquire SoHo luxury show house in New York's SoHo Mews. His bar, Service II, resided on a 3,000 square foot outdoor terrace designed by Thorpe. The design of the bar was inspired by both the architecture of the building (a Gwathmey Seigel design), as well as the negative space that falls between the vast cityscape from the terrace view.

Each year since 2003, Esquire has brought leading designers together with luxury brands to create the “ultimate bachelor pad.” These dramatic spaces then become the venues for a series of gala charity events that have raised over $7.5 million to date.